Website is becoming one of the most important revenue generators. Not because it can cater to your customers directly, but because of indirect revenue from the advertisement that are strategically placed in the website.
But lets not forget, our first target is to cater to our customer!
Advertisements is the oldest revenue generation stream for news houses - print, radio, tv, online media - its always the advertisements that drive the revenue for news house. But lets not forget that you are catering to people who are interested in the content of the website.
One of the sites that I think miss the point is IBNLive.com. The website is so much overloaded with advertisement, that I cannot even open the page to read an article without feeling frustrated and complaining of waste of time:
1. The home page is overloaded with many media. There is advertisement block, video snippets, alternating-tab frame, auto-playing video. End result - the home page takes forever to load completely! If the site is taking so much time with my 18 MBPS home connection, I wonder what happens in places where speed is relatively slow.
2. Next open an article and you will have 3 big advertisement - an almost quarter page advertisement (ok a little less than that, but you cant read the article completely unless you close the advertisement) at bottom left, a one standard frame on the right/top, and an advertisement overlay over the article! This makes the website so slow, that in my frustration I have clicked so many advertisement without actually meant to. The advertisements are not reaching to the right crowd and companies are paying for the accidental clicks.
In nutshell, few tips for website makers:
But lets not forget, our first target is to cater to our customer!
Advertisements is the oldest revenue generation stream for news houses - print, radio, tv, online media - its always the advertisements that drive the revenue for news house. But lets not forget that you are catering to people who are interested in the content of the website.
One of the sites that I think miss the point is IBNLive.com. The website is so much overloaded with advertisement, that I cannot even open the page to read an article without feeling frustrated and complaining of waste of time:
1. The home page is overloaded with many media. There is advertisement block, video snippets, alternating-tab frame, auto-playing video. End result - the home page takes forever to load completely! If the site is taking so much time with my 18 MBPS home connection, I wonder what happens in places where speed is relatively slow.
2. Next open an article and you will have 3 big advertisement - an almost quarter page advertisement (ok a little less than that, but you cant read the article completely unless you close the advertisement) at bottom left, a one standard frame on the right/top, and an advertisement overlay over the article! This makes the website so slow, that in my frustration I have clicked so many advertisement without actually meant to. The advertisements are not reaching to the right crowd and companies are paying for the accidental clicks.
In nutshell, few tips for website makers:
- Do not overload website with different media. The seconds spent after the website address entered and website opens and ready to use are critical to ensure your viewers do not shift to other tab
- Have a strategic position of advertisement. Advertisement should not interrupt the way consumer wants to interact with the website
- Make sure the advertisements are placed in such a way that accidental clicks are reduced (not near the top right corner, and a clear distance from the scroll bar).
